Sheraton Hotels and Resorts, a renowned international hotel chain, has a rich history that dates back to its founding in 1937. Let’s delve into the fascinating story behind the Sheraton brand.
Sheraton Hotels and Resorts was founded by Ernest Henderson and Robert Moore in 1937 as the Standard Equities Corporation. The name ‘Sheraton’ was inspired by the third hotel they acquired, which prominently displayed a lighted sign with the name “Sheraton Hotel”.
Since its inception, Sheraton has grown rapidly and gained immense recognition as one of the leading hotel chains globally. Today, it operates 446 hotels with 155,617 rooms across the world, catering to the diverse needs of travelers.
In terms of ownership, Sheraton is currently owned by Marriott International, a prominent name in the hospitality industry. Marriott International acquired Sheraton in 2016, further strengthening its position as the world’s largest hotel and resort company.
Key Takeaways:
- Sheraton Hotels and Resorts was founded in 1937 by Ernest Henderson and Robert Moore as the Standard Equities Corporation.
- The name ‘Sheraton’ was derived from the third hotel they acquired, which prominently displayed the name “Sheraton Hotel” on its roof.
- Sheraton is currently owned by Marriott International, a renowned name in the hospitality industry.
- As of now, Sheraton operates 446 hotels with 155,617 rooms globally.
- Marriott International’s acquisition of Sheraton in 2016 solidified its position as the world’s largest hotel and resort company.
Sheraton’s Early Years
In the early 1930s, Ernest Henderson and Robert Moore embarked on their journey to establish the renowned Sheraton Hotels and Resorts. It all began in 1933 when they acquired the Continental Hotel in Cambridge, Massachusetts, marking their entry into the hospitality industry. Four years later, in 1937, Henderson and Moore officially formed the Standard Equities Corporation as the platform for their hotel operations.
The company initially acquired several hotels along the East Coast of the United States, stretching from Maine to Florida. However, it was their third acquisition, the Stonehaven Hotel in Springfield, Massachusetts, that would shape the future of their brand. The Stonehaven Hotel stood out with its prominent lighted sign that read “Sheraton Hotel” on the roof.
Fascinated by this striking feature, Henderson and Moore decided to adopt the name “Sheraton” for all their hotels. This marked the birth of Sheraton Hotels, a brand that would soon become synonymous with exceptional hospitality.
Driven by their passion for providing memorable experiences, Henderson and Moore swiftly expanded their hotel portfolio by acquiring existing properties along the East Coast. This strategic growth strategy allowed Sheraton to establish a strong presence and gain recognition for its commitment to quality and service.
In the next section, we will explore Sheraton’s remarkable expansion and its journey towards becoming a globally recognized hotel brand.
Sheraton’s Early Years Overview:
| Year | Key Milestones |
|---|---|
| 1933 | Ernest Henderson and Robert Moore acquire the Continental Hotel in Cambridge, Massachusetts |
| 1937 | Formation of the Standard Equities Corporation |
| 1937 | Opening of the Stonehaven Hotel in Springfield, Massachusetts |
| 1937 | Adoption of the name “Sheraton” for all hotels |
Sheraton’s Expansion
In its pursuit of global growth and market dominance, Sheraton embarked on an ambitious expansion strategy that solidified its position as a leading international hotel chain. Let’s explore the key milestones in Sheraton’s expansion journey.
Acquisition of Ford Hotels Chain
In 1949, Sheraton made its first foray into international markets by acquiring the renowned Ford Hotels chain in Canada. This strategic move presented an opportunity for Sheraton to establish a strong presence in the Canadian hospitality industry.
As part of its expansion strategy, Sheraton resold some of the properties it acquired from Ford Hotels to finance further Canadian expansion initiatives. This enabled the chain to optimize its portfolio and channel resources toward fueling growth.
Purchase of Eppley Hotel Company
Recognizing the potential within the United States, Sheraton made a significant acquisition in 1956 by purchasing the Eppley Hotel Company, which was the largest privately held hotel business in the country at that time.
From the Eppley Hotel Company’s portfolio, Sheraton strategically retained ten of the largest hotels and resold the remaining twelve, generating funds that could be invested in expanding its reach both domestically and internationally.
Venturing Beyond North America
During the late 1950s and early 1960s, Sheraton made notable strides in expanding its footprint globally by opening its first hotels outside the United States and Canada.
Internationally, Sheraton’s growing presence included iconic properties such as the Sheraton-Tel Aviv Hotel in Israel, the Sheraton-Kingston Hotel in Jamaica, and the Sheraton-British Colonial Hotel in the Bahamas.
Through these strategic acquisitions and international openings, Sheraton laid the foundation for its global success, paving the way for further growth and establishing the brand as a preferred choice for travelers across the world.
Stay tuned for the next section to learn more about the significant ownership changes that shaped Sheraton’s journey.
ITT Purchase
In 1968, the multinational conglomerate ITT Corporation acquired Sheraton, leading to the brand being known as ITT Sheraton. This acquisition marked a significant ownership change for Sheraton, bringing it under the umbrella of the ITT Corporation. Under ITT’s ownership, Sheraton underwent a strategic shift in its business model, moving away from direct ownership and operation of properties to a focus on franchising and management.
One notable development during ITT’s ownership was the creation of the ITT Sheraton Luxury Collection in 1992. This collection consisted of Sheraton’s premier hotels and towers, offering a high-end and luxurious experience for guests. The ITT Sheraton Luxury Collection included iconic properties such as The St. Regis in New York City, further solidifying Sheraton’s position in the luxury hotel market.
In 1998, ITT Sheraton went through another change in ownership when it was acquired by Starwood Hotels & Resorts Worldwide. As a result, the brand name reverted back to Sheraton, and it became part of the broader Starwood portfolio.
Starwood Purchase
In 1998, Starwood Hotels & Resorts Worldwide made a significant acquisition by purchasing ITT Sheraton for $13.3 billion, outbidding its competitor Hilton. This acquisition marked a new chapter for Sheraton, as it entered a period of rebranding and transformation under Starwood’s leadership.
Under Starwood’s guidance, Sheraton embarked on an extensive renovation program to enhance the quality and design of its hotels. This renovation effort aimed to create modern, stylish spaces that catered to the evolving needs and expectations of guests.
The acquisition also led to Sheraton’s expansion on a global scale, allowing the brand to extend its footprint to various destinations around the world. One notable development was the introduction of the “Sheraton Grand” brand in 2015, featuring upscale properties located in urban and resort settings.
Starwood’s leadership and resources provided Sheraton with a platform for growth and innovation, enabling the brand to solidify its position as a leading player in the hospitality industry.
Sheraton Hotel Renovation Progress
To illustrate Sheraton’s commitment to its renovation program, here is an overview of the progress made:
| Year | Number of Renovated Hotels |
|---|---|
| 2018 | 12 |
| 2019 | 21 |
| 2020 | 18 |
| 2021 (YTD) | 9 |
As shown in the table above, Sheraton has consistently invested in its renovation efforts, improving multiple properties each year. This ongoing commitment to renovation reflects the brand’s dedication to maintaining high standards and providing guests with exceptional experiences.
Marriott Purchase
In 2016, Marriott International acquired Starwood Hotels, encompassing the renowned Sheraton brand. This strategic move solidified Marriott International’s position as the largest hotel and resort company in the world, expanding its global footprint and enhancing its portfolio of iconic hospitality brands.
Sheraton’s status as a world-class hotel company was further solidified through its integration into Marriott International’s vast network of brands.
While Sheraton has enjoyed a strong reputation in Asia, it has faced challenges in the US market due to the aging properties within its portfolio. Recognizing the need for revitalization, Marriott International has prioritized improving the quality of Sheraton hotels to meet the evolving expectations of modern travelers.
Marriott International’s acquisition of Starwood Hotels has presented an opportunity to rejuvenate and strengthen the Sheraton brand, ensuring its continued success in the highly competitive global hospitality industry.
Sheraton Brand Challenges
The Sheraton brand faces various challenges, particularly in the US market. The aging properties have led to concerns regarding the brand’s competitiveness and ability to meet the discerning demands of today’s travelers. However, Marriott International is dedicated to addressing these challenges through extensive renovations and strategic improvements to position Sheraton as a leading choice for both business and leisure travelers.
By addressing these challenges head-on, Sheraton aims to regain its prominence and reclaim its status as a world-leading hotel brand.
Sheraton’s Transformation and New Era
In 2019, Sheraton unveiled a new logo as part of its efforts to redefine itself and usher in a new era for the brand. The company has been working on transforming its hotels to align with modern hospitality standards and enhance the guest experience.
This transformation includes renovating existing properties and opening new Sheraton hotels with updated designs and amenities. Sheraton’s fully transformed hotels provide a fresh and contemporary ambiance, offering guests a rejuvenating stay.
Embracing a sleek and modern aesthetic, the new logo symbolizes Sheraton’s commitment to innovation and excellence in hospitality. It reflects the brand’s future-forward approach while maintaining its iconic status in the industry.
Enhancing the Guest Experience
Sheraton’s transformation extends beyond aesthetics. The brand is dedicated to delivering an exceptional guest experience by providing personalized services and amenities that cater to the evolving needs of modern travelers.
From state-of-the-art fitness centers to high-speed Wi-Fi and immersive technology, Sheraton hotels integrate the latest advancements to ensure guests have everything they need for a comfortable and convenient stay.
Expanding the Sheraton Footprint
Sheraton’s transformation also includes expanding its global footprint. The brand has been actively identifying opportunities for strategic growth, targeting key destinations around the world.
With its strong presence in over 70 countries, Sheraton continues to establish new properties in vibrant urban centers, picturesque resort destinations, and emerging markets. This expansion aligns with Sheraton’s vision of being a leading choice for travelers seeking unparalleled hospitality experiences.
Looking to the Future
Sheraton’s new era represents a commitment to innovation, guest satisfaction, and global growth. The brand’s future plans focus on maintaining its position as a leading global hotel brand, continuously evolving to meet the ever-changing demands of the hospitality industry.
As Sheraton continues to transform its hotels and revitalize its brand, guests can look forward to an elevated experience that merges timeless hospitality with modern sophistication.
Sheraton’s Founder’s Legacy
Ernest Henderson and Robert Moore, the founders of Sheraton, played a pivotal role in shaping the hotel industry and left a remarkable legacy. Their innovative approach to hotel operations and early adoption of groundbreaking technologies set Sheraton apart as a pioneering brand in the hospitality sector.
Early Innovations
One of the key contributions of Henderson and Moore was their introduction of automated reservations systems, revolutionizing the way hotels managed bookings and guest information. This forward-thinking innovation streamlined processes, improved efficiency, and enhanced the overall guest experience.
Pioneering Role in the Hotel Industry
Sheraton’s early expansion strategies and strategic acquisitions set the foundation for its rapid growth as a global hotel chain. Henderson and Moore’s visionary leadership and ability to identify promising opportunities played a crucial role in establishing Sheraton as a trusted and iconic brand.
Their relentless pursuit of excellence and commitment to delivering exceptional service helped Sheraton gain recognition as a leader in the industry. Their dedication to maintaining high-quality standards and embracing new ideas has earned Sheraton a prominent position in the hospitality market.
Today, Sheraton continues to build on Henderson and Moore’s vision, consistently striving to innovate and evolve. With a strong presence in major global destinations, Sheraton is synonymous with world-class hospitality and renowned for its commitment to guest satisfaction.
| Founder | Legacy |
|---|---|
| Ernest Henderson | Introduction of automated reservations systems |
| Robert Moore | Pioneering role in the hotel industry |
Through their ingenuity and vision, Ernest Henderson and Robert Moore’s contributions have left an indelible mark on Sheraton’s success story. Their legacy continues to inspire the brand’s commitment to excellence, innovation, and delivering memorable guest experiences.
Sheraton’s Global Reach
Sheraton Hotels and Resorts has established itself as a prominent presence in the global hospitality industry, with a strong international footprint spanning over 70 countries across all continents.
With its expansion into key international markets, including Europe, Asia Pacific, Africa, the Middle East, and the Caribbean, Sheraton has become a familiar name worldwide, offering its renowned hospitality to travelers from all over the globe.
Whether you’re embarking on a business trip or planning a leisurely getaway, Sheraton’s hotels cater to a diverse range of travelers, ensuring a comfortable and enjoyable stay. From luxurious amenities to exceptional service, Sheraton hotels provide an immersive experience that reflects the brand’s commitment to excellence.
Through the extensive network of Sheraton properties, guests have the opportunity to explore the world while enjoying the consistent quality and exceptional service that Sheraton is known for.
Experience Sheraton’s global hospitality firsthand and discover the remarkable destinations where Sheraton hotels await your arrival.
Sheraton’s Future Outlook
Sheraton Hotels and Resorts is committed to continuously growing and evolving as a leading hotel brand. With a focus on enhancing the guest experience, the company has strategic plans to renovate and transform its properties. By modernizing its hotels, Sheraton aims to provide guests with exceptional service and amenities.
Furthermore, Sheraton is actively exploring new markets and opportunities for expansion. The brand is dedicated to extending its global footprint and reaching more travelers around the world. By entering emerging markets and establishing partnerships, Sheraton can tap into new customer segments and broaden its reach.
As the travel and hospitality industry evolves, Sheraton recognizes the importance of staying ahead of consumer preferences and market dynamics. The brand is committed to adapting its offerings to meet the changing needs of travelers. By embracing innovation and leveraging technology, Sheraton strives to maintain its iconic status and continue being a trusted name in the hospitality industry.
FAQ
Who owns Sheraton?
Sheraton Hotels and Resorts is owned by Marriott International.
Who are the founders of the Sheraton company?
Sheraton was founded in 1937 by Ernest Henderson and Robert Moore as the Standard Equities Corporation.
What is the history of the Sheraton company?
Sheraton’s history dates back to 1933 when Ernest Henderson and Robert Moore purchased the Continental Hotel in Cambridge, Massachusetts. In 1937, they formed the Standard Equities Corporation and named their hotels Sheraton.
How has Sheraton expanded over the years?
Sheraton rapidly expanded by acquiring existing properties along the East Coast of the US from Maine to Florida. They also expanded internationally by acquiring the Ford Hotels chain in Canada and the Eppley Hotel Company in the US.
Who purchased Sheraton in 1968?
ITT Corporation purchased Sheraton in 1968, and it became known as ITT Sheraton.
Who acquired ITT Sheraton in 1998?
Starwood Hotels & Resorts Worldwide acquired ITT Sheraton in 1998.
Who owns Sheraton now?
Sheraton is currently owned by Marriott International, who acquired Starwood Hotels & Resorts Worldwide in 2016.
What is Sheraton’s brand positioning?
Sheraton aims to maintain its position as a leading global hotel brand by renovating its properties and enhancing the guest experience.
What is the legacy of Sheraton’s founders?
Ernest Henderson and Robert Moore left a lasting legacy in the hotel industry through their innovative approach to hotel operations and introduction of new technologies.
How widespread is Sheraton’s presence?
Sheraton has hotels in over 70 countries across all continents, with a strong presence in key international markets.
What are Sheraton’s future plans?
Sheraton plans to continue renovating and transforming its properties to adapt to evolving consumer preferences, explore new markets, and maintain its position as a trusted and iconic hospitality brand.
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